Start With Why

Description

Simon Sinek is a leadership expert who has identified clear patterns in the way companies and politicians excel over the long term. Sinek is an author and motivational speaker. He is now the author of five bestselling books, including Start with Why and The Infinite Game. He lectures on strategic communications at Columbia University.
Many people see him as a modern-day philosopher. His work looks at why some people or organizations can inspire others by successfully articulating their purpose or WHY behind their work.
Simon Sinek has been an advisor to Apple, GE and Nike, to name a few. He has founded two companies. He is also a contributor to publications such as The New York Times, The Washington Post, Wall Street Journal, Fast Company, BusinessWeek, and NPR.
Born in London to Polish-Jewish parents, he grew up in New York City. He now lives with his wife and four children on the Upper West Side of Manhattan.