Description
In the ‘90s, John Dicey was smoking himself to death — 80 cigarettes a day, or four American packs. So for him, meeting Allen Carr was a bit like meeting a rock star, if that rock star that had just miraculously cured him of a terminal illness.
“If you’re lucky enough to meet the person who saved your life, it’s an overwhelming feeling,” Dicey said. “I was once very lucky to meet David Bowie, and he had exactly the same effect.”
Dicey is an executive at Allen Carr’s Easyway, the company behind the best-selling stop smoking books and seminars.
Before meeting the man himself, Dicey first met one of Carr’s stop-smoking practitioners at an Easy Way seminar in London, where the method started.
“Back in the day, everyone smoked throughout the seminar,” he said. “So as soon as you walk through the door, it’s just this thick fog.”
The smokers would all sit around in armchairs, puffing away in some conference room. A practitioner would be up front, explaining why they didn’t actually like smoking, and why quitting was no big deal. All practitioners had to be ex-smokers themselves, cured by the Easy Way. The sessions were meant to be one-and-done, and the whole thing took five or six hours.
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